[tehramz]

I don't think it's silly at all. Why help find another branch of a competitor's business? Do you not think that Amazon doesn't use money generated by AWS to help expand their retail business? I'm actually shocked at the number of companies that use AWS even though Amazon is a direct competitor. Netflix comes to mind.

[smegel]

Yes but Targets contribution is hardly going to make that big a difference.

OTOH the cost of moving cloud providers, if significant, is going to be an additional operational expense that would make them less competitive.

It's like Apple buying chips from Samsung.