[gedrap]

Maybe good enough is just good enough for some business owners?

If you are making good profit already, which more than covers your needs, why bother looking into improved efficiency, automation, getting better gigs, etc? It's not that you can just flip 'efficiency' switch and things are more efficient.

In some cases, sticking to doing things in a familiar way and which works well enough is a rather reasonable decision in the grand scheme of things.