[amelius]

Well, I suspect that prohibiting data-brokerage basically helps big players like Google, because it eliminates smaller players who don't have access to such large amounts of data. See [1].

On the other hand, prohibiting ad-based monetization schemes lowers the incentive to excessively track users.

Of course, you could say that everything is proportional to the number of users, but I suspect that's not how it works.

[1] https://adexchanger.com/data-driven-thinking/eus-general-dat...