I was intrigued, so I just looked at the "Inside Premium" plan -- $10/mo for one newsletter?? You can get a digital subscription to Washington Post and NYT for basically half that!
NYT and Netflix are an exceptional value at $10 a month, but those are large scale consumer content. In the B2B content space, any content that saves folks a couple of hours a week is worth a LOT of money.
in this case, $10-25 a month is nothing... really, it's like zero dollars in the context of a business executive making six figures.
Still not sure I'd pay for it out of pocket (but who knows!), but I missed the B2B angle on the first read and was reacting to the price point as a news consumer. IMO neither the article nor the premium page does a great job of showing me that kind of value -- the only allusions to B2B value I saw were "research reports" in the article and "let us be your research team" on the page. But I suppose that's because you're still figuring out what premium should be.
Hope you figure it out and wishing you success here. I love me some email.
I'm a longtime subscriber to Launch Ticker (their tech/startup newsletter). It lets me very quickly be kept abreast of fundraising and M&A activity relevant to my startup. Saves me about 30 minutes a day of visiting several popular tech news sites, so well worth $10/month to me.
in this case, $10-25 a month is nothing... really, it's like zero dollars in the context of a business executive making six figures.