[jasonmcalacanis]

I hear people say this from time to time, but I think once you get to college and into the workforce you start to center your life around TXT and email.

I view each email address as an LTV of $10-50 and every phone number as 2x that. Owning emails and phone numbers is the great asset any startup can have -- but so many founders miss this!

[icebraining]

Maybe. Over the past few years, we gained a few B2B clients who actually insist on using Whatsapp over email. We've resisted it somewhat (the final confirmation must still be sent over email), but if the trend continues, I'm not sure we'll be able to.