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It's a function of the straw that broke the camel's back. What non-life-critical apps or services am I paying for every month? Quite a lot already. Cell service and cable TV & internet are already $350/mo for me. Then you have Netflix, Amazon Prime, Hulu, Sam's Club (Premium!), Google Play, some stupid app my daughter needs for $8/mo, Wolfram Alpha to help her with homework, LastPass, Apple iCloud storage, SpiderOak backup, Google apps for business... and I'm probably forgetting several others. I understand everyone wants a subscriber, not a customer, but my budget is dying a death from a thousand cuts here. I just can't keep paying for all these things, even when they're only a "few" dollars, every month. It all adds up. This is why people are saying they only pay for a subscription if it REALLY matters to them. The slots are full. If your model requires a monthly payment for something, it must literally change my life, at this point. Thirty years ago, I had a $20/mo land line, and a TV antenna, and that was it! Think about that! I'm not at all clear that my quality of life is $500/mo better than it was back then. |