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Certain features of social networks like likes, reactions, recommendations, etc. trigger micro-dopamine releases in the brain, which in turn keep the individual craving for more. The infinity scrolling appeals to our hunger for more and more stimuli, which in turn has us spend more time browsing the network. That longer exposure allows FB to monetise even further. One thing that worries me – and it's not discussed in the article – is the loss of productivity, as well as cost of the opportunity for the individual. In fact, individuals who become addicted to social networks may carry a psychological cost as well, which in turn reflects on the productivity of the individual inside the global economy system. You could argue that time spent on Facebook would've been spent on other leisure activities anyway. But is it true? Much of this time is now spent due to compulsive behaviour, every 5 minutes, 10 minutes, as soon as you wake up, before going to bed, etc. |
People commonly use productivity to try to quantify something in dollars, but it's always struck a nerve. It seems like when using that argument, the arguer assumes the world is owed any type of productivity by nature.
In your argument, you say you are worried that Facebook use results in a loss of productivity, as if the world is owed productivity. It is not. I'm not criticizing you, it's a common argument, but it is based on a misconception. If a person wants to spend almost all their time reading Facebook, or reading literature, as long as they are neutral with the system (pay for themselves in some way), that's perfectly fine.