[gfody]

cool startup! do you do anything about the infrastructure though? I mean a regular old banner image is OK, but the same image delivered via the series of scripts all tracking, sniffing, and profiling with all the cookie stuffing and who knows what else black magic bullshit is in those adtech js really screws with the browsing experience. uMatrix doesn't just hide ads - it blocks the ad tech entirely which ends up improving the whole experience by making the site load faster, use less ram, not spin up my fans and heat up the battery, etc.

[jdangu]

yup, we detect and block most sleazy ad tech schemes through the daisy-chain of third parties. Agreed on UX improvement with ad blockers, we're doing this selectively on behalf of publishers.