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Co-ops aren't a new idea, and they certainly can survive. But in the two forms I've really seen them in action, they have been a mess. Form 1: Freelance designer and coder co-op. Top players were continually dissatisfied with performance of their peers and the bargain-basement rates that would result. And their only remedy was to go join a normal company. Form 2: An employee-owned taxi company with a 100-person board whose response to Uber was, "Oh, we just need an app." However, they couldn't agree to change any of their practices, resulting in people still not being guaranteed service when booking through the app. And no customer feedback or punitive mechanisms for drivers not following through. The system is: Cabbie clicks in on the radio and says "I'll take that fare." After that, if they see an easier-made buck on the way, they divert and grab that instead. The customer doesn't get service. This is not to say that any given co-op is doomed, but consider this: A community, of which the customer is not part, making decisions in a mostly democratic fashion, will frequently devolve into each member acting and voting in self-preservation within the organization. And with no one to wield a hammer on behalf of the customer, eventually killing the entire organization with a thousand paper cuts. Were I to attempt something approaching a co-op today, from the ground up, I would want to think very hard about how to create a governance structure that could prevent the organization from cannibalizing itself. Can it be done? I'd like to think so, but I also think it would be very difficult. And dangerous to get wrong. |
I've been pushing to get our data exposed via API for developers to build apps and one of them I'd like to see built is a delivery service for owners to use.