[johnswamps]

It's incredibly useful for ordering a lot of things on Amazon. Prime is quite devious, it's completely changed the way I use Amazon and has dramatically increased the amount of money I spend there. To wit:

1. I now order many things I wouldn't have even considered ordering on-line before. When I can order something off Amazon and have it in 2 days with free shipping, why bother buying it at the store?

2. The amount of time I wait before ordering an item has decreased. While before I would "batch order" anything I want from Amazon, giving me time to review everything I was thinking of purchasing, not needing to worry about shipping lends itself to ordering items one at a time. One Click makes it even easier. This makes impulse buys a lot easier.

3. Ordering something from Amazon is so much more attractive than ordering from other websites now, even more than it was before. Even when ordering from the Amazon site, I almost always buy prime eligible items which are usually items sold by Amazon itself, not a retailer. I'll usually spend a few extra bucks buying the same item from Amazon than from somewhere else just for the convenience.

tldr: Prime makes you spend a lot of money at Amazon

[aaronbrethorst]

Agree. I will go out of my way to avoid shopping in stores. I think I probably make half or more of my required and discretionary purchases on Amazon, simply because Prime is so friggin' easy.