[pshibles]

I agree that Reddit's community might balk at some of the ideas referenced in the article. In fact, I made mention of the Facebook privacy fiasco to highlight the issue. Also, I mentioned the opportunity to go to retailers instead of ad networks. I was thinking of it as a benefit. Imagine going to a retailer's Web site with products that you are interested in showcased on the homepage with discounts instead of random stuff that you are interested in. More like Get Glue (http://getglue.com/)

I actually signed up for a Reddit self service account in doing research for the article. While the Reddit system may do a lot to target the ads on its own, I found it incredibly rigid and lacking a lot of features that other services offer. The lack of features and the proprietary nature of the system preclude the ad service from reaching scale.