[gsnedders]

> Consumers have no appetite for delivery fees so vertical integration and proper logistics is key.

At least in the UK, most of the major supermarkets offer delivery for fees of around £4, last I knew. And at the end of the day, much of the US lives in places that aren't that different in terms of population density to the UK.

[foota]

I might be mistaken but I think that groceries are generally more expensive in the UK, so people there might be willing to pay more for delivery because it's a lower relative cost.