[pxlpshr]

All of these developer challenges popping up remind me of something we've long loathed in the advertising industry: spec work aka contests. It's worth noting that compliancy is a billion-dollar problem, and if you help them solve it you get $2,500 and a ticket to Health 2.0.

From a high level perspective, "health 2.0" is very interesting to me, and the research I've done in recent months has led me to believe that it's not a place for your run of the mill startup. You need some serious gunpowder to survive. However, it does seem ripe for a few disruptions.