[Chathamization]

Yep; this is the same problem people talk about when they talk about bundling. Not interested in a gym membership? It doesn't matter, your tuition is still going to go to subsidize the gym at the university.

It's also worth pointing out how colleges end up benefiting from having captive customers. It's usually more difficult for a 17-18 year old to rent a place off campus and commute, and many schools even have policies against that. And a social environment is encouraged in dorms and dining halls, so students who aren't buying stuff from the "company store" end up at a loss. Whether or not the school is good at managing housing and food is often immaterial.