[FussyZeus]

> This is the key difference: people already love their cars, more than they love their home and more than they love their iPhone.

I'm part of that (seemingly ever shrinking) demographic that does indeed love cars; I love their shapes and their looks, the roar of an engine (or the thrust of an electric, both hit me in different places), but even I have to admit that people like me are going away. The vast majority of people want a way to get from point A to point B relatively quickly in some measure of comfort; they don't give a shit how cheaply the car is built, as long as it comes with a warranty and the cabin is spill proof, and they don't care how ugly or bland the outside is as long as it keeps the rain out. There's not nearly the same appreciation for cars and driving as their once was, which is why I firmly believe a lot of people these days can't drive very well nor take decent care of their cars; they don't care. Driving is a means to an end, whereas to me, driving is half the fun of doing anything.

> The enjoyable smartphone was an unsolved problem, the enjoyable car has been comically over-solved for decades.

I'd say the enjoyable car and the enjoyable smartphone (iPhone, yes I know, my opinion) have about the same market share these days. :)

I don't mean to say Apple was on to something: I think it was doomed from the start for many of the reasons listed here. I just think you're misreading the market is all. That being said, I do hope the self driving revolution leaves room for enthusiasts who truly love putting the hammer down and seeing what our machines can do; I'm willing to pay more for manual mode or even a much higher fee to continue to have a license to operate; I understand what being put into an enthusiast market means and I'm willing to put up the cash.