[marzipan]

It's a false dichotomy. Creating by copying and referencing is quite trivial now. We do it all the time and think nothing of it.

Creating original designs, giving them a lot of thought and attention, responding to feedback, and changing workflow as a result, that's still hard. And there are a lot of ways in which you can come up with an innovative spin on old stuff - presentation, cataloging, filtering, recommending, explaining - that isn't "creative output" in the sense we are romanticizing, but provides the same kinds of effect on knowledge.