[pjmlp]

If they click on link and close the window without doing anything relevant, they weren't acquired.

[thinbeige]

But the funnel till this point you mention is MUCH cheaper on the web than on mobile (where people also install and deinstall right away or never use that app). And this 'being cheaper' is the whole discussion around.

[pjmlp]

Well it is a matter how much marketing money you have spent to make them click on the link in first place.