[kumarvvr]

Service companies developing products mostly happens for non critical line of business apps, and usually its just an extension to the apps already serviced by the company.

However, BigIT in India could have latched onto that work and move into core product development.

Two reasons they did not.

One, their cash cow is service and moving people into product development would hurt their bottomline.

Two, they failed to see the obvious growing threat of automation. This I think is their biggest failure.

When you see the threat to your core business, its your responsibility to plan for the future.