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I'd be interested if you could demonstrate there's a strong correlation between that and peak traffic—but I suspect things like GOT premiers will be highly competitive with netflix.

Furthermore, this is highly cacheable content. Again, netflix's tech is impressive, but at its core caching is a problem that has been solved and solved again. You aren't going to differentiate yourself by being a dumb pipe.

I highly, highly, highly doubt that netflix's tech is going to be a differentiating factor when people choose them so they can watch Kimmy Schmidt.