[fweespeech]

> I think it's pretty simple and I always wondered why they didn't do it sooner. Reddit is already one of the most popular sites on the Internet - but since it was just an aggregator it constantly took users off their site. Now they're owning more and more of the content and keeping users there longer. Sure, video is expensive, but now they have a much bigger revenue opportunity. They can't monetize videos they don't host.

They are going to start getting hit with more and more DMCAs, etc. The compliance cost for video and/or audio goes up alot in my experience. Also more likely to be sued (a la Youtube).

For the most part, still pictures, its rare to get any kind of DMCA notice and you basically never get sued.