[ghaff]

I wouldn't expect any major studio (which is what most of these companies basically are at this point) to handle their streaming by calling IBM and write a check. On the other hand, implementing a reliable streaming platform--while requiring a lot of developers, ops people, and money--is a fairly well-understood problem at this point.

I expect that a branded streaming-as-a-service platform will absolutely exist at some point relatively soon. But I'm not aware of examples today.

That said, I'll bet on the company with the content rather than the company with an incrementally whiz-bangier streaming platform.

[dgfgfdagasdfgfa]

Really? AFAIK MLB's video service powers MLB, HBO, and soon Disney—it's already a reality. Source: https://www.theverge.com/2017/8/9/16118694/disney-bamtech-es...

[ghaff]

As I say. Not surprised at all. It's a hard but well-understood problem that applies across a lot of content providers.

[simonh]

But surely you can perceive a difference between MLB, which developed in-house tech that gave them a competitive advantage versus other sports groups and enabled them to build a successful business providing that service to other companies, and the ones that buy in that tech. MLBs investment put them years ahead of their competition in that area.

[ghaff]

I'm not sure how much was the tech. It wasn't all developed in-house anyway; they were a big reference for at least EMC ages ago. But certainly, like a number of the more successful media/entertainment companies, they recognized that technology was important at a time when you couldn't just get it off the shelf.

Today it's less clear that the tech is still as compelling a differentiator relative to the content.

[njarboe]

Major League Baseball is a tech company. Love it.