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by mbesto 3233 days ago
> sells it to advertisers and others interested in the data

Advertisers don't care about the data, they care about converting you into a customer. Data happens to be the medium in which the exchange happens. Just like I don't buy a whole convenience store - I buy a soda from a convenience store - I am buying customers from Facebook's social media network. So, yes, it's appropriate to say "YOU are the product".