[ktRolster]

Advertisers use terminology that matches the user as the product. They talk about "inventory" and that means page views. They talk about "supply side" and that means people who come to gawk. They talk about "demand side" and that means advertisers.

Facebook knows who pays the bills, and they kowtow to those people.

The system is entirely set up to sell users to advertisers. Content is merely there to allow them harvest users. That's how the whole chain operates.