[themaveness]

I don't think its that. Its that AMP is borderline an anti-trust. But the point is, even with the speed and possible ranking boost, does it boost conversions? More traffic without conversions generally does not help an e-commerce site.

[ucaetano]

> Its that AMP is borderline an anti-trust.

And why is that?

> More traffic without conversions generally does not help an e-commerce site.

You should not be using AMP for e-commerce, at least not for anything but a static product page.

Again, if you try to drive a nail with a hammer and it doesn't work, the fault isn't on the hammer, it's on you.

[kuschku]

> And why is that?

Because you only get a ranking boost if your page

> contains a <script async src="https://cdn.ampproject.org/v0.js"></script> tag inside their head tag.

and

> is allowed to be cached in the Google AMP cache

[dalore]

Yes, so your brochure site describing your product is an AMP page. But then a link to to the real ecommerce site to actually buy it.

[cramforce]

As the otherwise pretty wrong article correctly states: There is no such ranking boost.

[rhizome]

Not even for Google News purposes? That's 90% of the AMP links I see.

[cramforce]

Was talking about Google Search. Don't know about News. But the original article was about e-commerce.

[gertef]

What if your ecommerce is fronted by news or blog?

[p49k]

Yeah, but load speed is, and imagine how skewed and unfair it is for Google to load an AMP page from its own cache and compare that to loading a page from someone else's (possibly objectively faster) site. And Google doesn't consider AMP pages cached from sources other than Google to be real AMP pages.

[kuschku]

There is no AMP carousel at the top of the page? Are you sure?

This is the ranking boost mentioned: http://i.imgur.com/KsSmYH8.png

"Top stories" relevant to the search are shown, even if they’d otherwise be on page 10 or worse of the actual search.

Any AMP page can end up there, but only AMP pages. This is a ranking boost.

[cramforce]

The carousel ranks in position one if it is determined to be the best result. It can rank way below. https://www.google.com/search?q=facebook is a good way to see that.

Original article was about e-commerce. The Top Stories carousel is not relevant to e-commerce since it only contains news articles.

[kuschku]

> It can rank way below. https://www.google.com/search?q=facebook is a good way to see that.

It ranks at #2. With articles that otherwise end up at #14 (just checked).

That’s a 12 place ranking boost. You can’t get that anywhere else.

> Original article was about e-commerce.

You’re competing with ebay, and ebay uses AMP on all pages so that they get the #1 spot with the carousel.

[ucaetano]

You're taking the guidelines for the Google AMP Cache. Do you have any sources showing that an AMP page hosted by CloudFlare is demoted compared to on hosted on Google?

[kuschku]

Yes. To quote the Google AMP Cache FAQ (https://developers.google.com/amp/cache/faq):

> Google products use the Google AMP Cache

Google products will only mark your page as AMP if you allow it to be included in the Google AMP Cache CDN.

[SystemOut]

First, how is it anti-trust? And second, it's been shown that faster page loads = better conversions since your bounce rate drops. This is especially true for mobile.

[themaveness]

Imagine the scenario, a user lands on the AMP page and a user lands on a responsive page. Both have a question about shipping time. The AMP user has to navigate to a contact form to ask, then submit. The responsive user can just ask in the chat window on the page.

[ucaetano]

> The AMP user has to navigate to a contact form to ask, then submit. The responsive user can just ask in the chat window on the page.

Why would you use an AMP page for that? It was specifically NOT designed for those use cases.

Now back on your point: if the users who have a question are a small % of the total users, why would you have all users load the heavy chat window on mobile devices with limited screen space?