[akras14]

I appreciate your optimism, but my read is that current Google management is very heavily invested in this idea and will fight hard before they give it up.

In addition AMP has penetrated other platforms, like Facebook, Twitter and Pinterest.

The cat is out of the bag, and it will not be easy to put it back.

[sliverstorm]

The cat is out of the bag, and it will not be easy to put it back.

Yup, now that those damn users have gotten a taste of speed & low data usage, it's gonna be hard to drag them back to how it used to be. We had a good thing going, and they didn't know any better.

[akras14]

No one is advocating for users to have a bad experience and large downloads.

[onion2k]

The author of the article being discussed expressly states that AMP is bad because it doesn't allow chat services or 3rd party integrations. Those are two examples of things that often lead to a bad experience and large downloads.

[kuschku]

I agree. AMP Cache discrimination won’t be shelved by Google, but by the antitrust cases that will destroy Google otherwise.