[zelandiya]

This is a really interesting point. I think what you mean is operationalising the analysis. We let customers decide what those actions are and then provide integration to help this happen. For example, one customer has a call center that receives an email from Thematic each morning stating which customers are likely to churn based on themes they mention. They call them up first.

[Yertis]

Ah, that's awesome -- the point on integration especially is a big one.

The more ways clients can hook the insights into their CRMs/workflow/user base, the more they can "operationalize it", as you eloquently put it, and make it a part of their workflows, the way the client you described does with their call center. I love it!