[pooloo1]

MoviePass would have brought more viewers to their establishment. The customer would now have saved $10 on admission, and can now use that towards concessions. Since their concessions are basically 1000% markup, its pure profit for them.

I don't understand their complaint other than, they didn't think of it first.

[infogulch]

No they're still making full price on tickets too, it's just that the money is coming from some VC that's willing to dump it for a bunch of data instead of directly from the customer.