[rortian]

Totally depends on the context. I see no reason to have a priori preference for either. This way of doing it somehow felt counter to what feels like the trend for a lot of sites.

When I'm messing with my own site, I prefer to do key value pairs, so I can easily see what I'm messing with.

I do like having some things with a rails/route type url mapping. Tends to allow for much more simplified code.