[striking]

I wonder if they were able to negotiate a better deal on these things because people don't go to the movies as often anymore..?

[blacksmith_tb]

I think that's likely. The combination of the guaranteed income and the fairly low chance that many subscribers will actually use their pass every day means it isn't a big risk for the theaters.

[gnicholas]

Well, and the likelihood that the subscriber will bring at least one friend who would pay full price for a ticket makes this less risky. Also, popcorn and other concessions are the real profit drivers for theaters, so losing a bit on tickets isn't as big a deal as it might seem.