[jads]

I'm in my 30s. I enjoy movies but don't often go to the movie theater for a number of reasons, but they're all inherent to the ticket cost.

Prices are often $15-$20 for most shows (and that's just plain old 2D) at the theaters local to me. The theater is fantastic though, great seats and it's always clean, but it's still $20 for 2 hours viewing. I only go if there is a movie I really want to watch. In most cases, I use the "I'll wait until I can buy/rent it on iTunes". With the exception of some blockbusters, many movies are available digitally within around 6 months. I can usually wait.

I like the experience of going to the movies. What I don't like is the near $20 ticket. For $10/month, I would absolutely watch many more movies at the theater using MoviePass.

There's a general assumption ITT that movie theaters are going to be swamped with MoviePass subscribers every single day. People who subscribe to HBO don't necessarily watch it every single day (I bet some people subscribe just for one or two shows, that's what I do). Sure, students and those with the time to do that might, but for many people, it's probably just a pass to go do something at the weekend. I would go to the movie theater far more frequently, but at most it'd be once a week and only if there's a movie I'm interested in. There are plenty of days/weeks/months where no movies appeal to me.

Besides, if you're not paying full price for a ticket, you'll be more tempted by the concession stand and their prices.