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by caf 3229 days ago
If the first segment won't pay for anything, and 50% of Google's mobile revenue comes from iOS products, that implies that the second and third segments must be of roughly equal size?
2 comments

It's even more dramatic than that. Google make money on advertising, not direct sales, so what you're saying is "the (usage * advertiser desirability) from the entirety of group 2 is roughly equal to groups 1 and 3 combined".

Given group 1 is many times bigger than group 2, that's a very strong statement, but it's borne out in all the data I've ever seen, both public and private.

roughly equal _spend_, perhaps, but not size (since by 'size' I assume you mean # of users)