The biggest reason why they have not done this so far is SEO. If you introduce the 'click wrap' - other crawlers like Google won't be able to crawl it, so their traffic will decrease overnight.
How does one build such google contacts if you are a seed stage startup? I understand it wouldn't be the same league as LinkedIn Reid Hoffman level contacts, but even some kind of contact at Google search?
I wish I knew. Easiest way is to make a ton of money off google ads like we did. Even then it was hard to actually talk to someone - especially at YouTube. And they had an office a few floors up...