[stephenr]

What are you talking about?

Even if Apple had data breaches that it was responsible for (you do know that the celebrity titty-shot photos were all social-engineered/re-used passwords right? None were actually iCloud breaches), that isn't about privacy, that's about security.

Google literally builds profiles about it's products (the eyeballs looking at *.google.com) to better place ads in front of said eyeballs, because that's how they make 90% of their money.

Apple does everything it can to anonymise what data it does need to see: there's no sign-in for maps, it reset's it's random identifier periodically, and each route is split into multiple segments.