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by HillRat
3230 days ago
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Influencer demos skew highly female, so I can't say I'm surprised -- Snap isn't selling to the total market so much as trying to get traction through high-influence users. It's a strategy that requires time, patience, and careful execution, but has the potential to normalize something that Google rather famously failed to do so (and potentially poisoned the concept) with Glass. |
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Sounds like it was a flop regardless, but I do think the 'techy dad' market is viable at the right pricepoint. Not sure how the social aspect would work out, but if it had a red LED running when it was recording I doubt anyone would mind.