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by HillRat 3230 days ago
Influencer demos skew highly female, so I can't say I'm surprised -- Snap isn't selling to the total market so much as trying to get traction through high-influence users. It's a strategy that requires time, patience, and careful execution, but has the potential to normalize something that Google rather famously failed to do so (and potentially poisoned the concept) with Glass.
1 comments

Ironically, my wife wouldn't be caught dead in these partly because she has her own defined style and partly because she's not into gadgets like I am, but I would buy them like I wrote above for vacation-esque purposes.

Sounds like it was a flop regardless, but I do think the 'techy dad' market is viable at the right pricepoint. Not sure how the social aspect would work out, but if it had a red LED running when it was recording I doubt anyone would mind.

They have very clear circular lighting animations that play when they are recording - more noticeable than a red light actually.