[zitterbewegung]

I think this wearable from Snap had multiple objectives.

1. Allow more people to be tied in directly to snapchat and make users more loyal and provide a better experience.

2. Create a new revenue stream based on wearables.

3. A PR vehicle to drive more users into the platform.

I think it accomplished #3. It may be able to accomplish 1-2 but we should wait and see. Also, something like Spectacles probably need a price drop to drive more people to buy it and the fact that this wearable doesn't drive people to upgrade to new spectacles would be an issue also.

[tenpies]

4. Allow the IPO underwriters to pretend that the company is not a single app company but a lifestyle brand.