[jodrellblank]

SMS are more likely to be read by the user compared to app notifications

is nothing safe from effing marketers? Not even authentication frontends in a security discussion are free from abusing it as a sticky communication channel.

It won't be more likely to be read than app notifications when it's as abused as app notifications, and we'll all be worse off for it.

[nethsix]

Yeah. Every single action is tracked these days, and almost every channel is utilized as a marketing attempting; some channels are just very well disguised or they do provide some value/amusement that they are sort of welcome or at least tolerable.