[maxxxxx]

A few problems with the customer feedback thing:

- the person assigned to you as voice of customer does not use the product - the person doesn't have time to engage with the dev team - the person doesn't care

Over the years I have seen exactly one product owner who could give useful feedback. All the others in the end had no idea what they were after.

[meheleventyone]

Hence the growth in people caring about things like UX design, user testing and releasing early to get feedback.