| The problem with filtering the list to only what is most important or necessary is impossible, but none of them are required. I have launched hundreds of products for myself and clients, and followed a formula for each one, and I believe it had about as good a chance of a successful launch as having a monkey throw darts at a wall. You always end up analyzing what you did when your launch succeeded, and your resulting formula is just the Texas Sharpshooter Fallacy with checkboxes. The only real thing that truly helps a launch is having an audience already. It might not make the product succeed, but it will at least aid in getting the initial signups and feedback. I have also launched "free" products to no audience of my own, and instead found them in forums. After posting about the product, people typically would sign up in droves. And once I had a critical mass of sign ups, I then had an audience to market to. That would then lead me to selling a bigger version that we were giving away for free [1]. I call this piggybacking. There are a lot of "hacks" you can do to help your launch along, but I don't believe any of them are better than having a baked in audience already [2]. 1: http://jeremyaboyd.com/my-first-product-launches/ 2: http://jeremyaboyd.com/tricks-to-monetize-your-side-projects... |
A lot of these types of tips are almost cargo cult type checklists.
OP is thorough though and fairly comprehensive - it is interesting to read your thoughts on this too as someone who has used these techniques.