[muzani]

It starts off nice, but past the blog part, it seems to just be mixing some low quality things with the high quality stuff.

Something like "Attend meetups or conferences for your target market" can be extremely dangerous because this is a great way to spend a lot of time accomplishing nothing just to tick something off the list. Whereas something like "cold calling 20 customers" is so important it should be in bold.

I would recommend this to be a list of marketing ideas depending on your phase, rather than an actual checklist of things to do.

[camillomiller]

it depends from the market. Cold calling can be effective in the us but should be done with a lot of attention in Germany for example, or Europe in general. Here we are all much more skeptical towards companies or individuals that call you to offer something. Most of the time, even if the call is perfectly crafted and polite you would be perceived as an obnoxious spammer. Didn't want to diminish your comment, because I agree completely, but I think it's important to point that out for readers who might not operate in the States

[muzani]

Yeah, you will get shot down anywhere but sometimes you just have to do the least comfortable thing.

I mean for example if your project is some plugin that makes pretty graphs. What you can do is email strangers screenshots between your plugin's graphs and the graphs they're using now. No pressure to buy, just a cold email suggesting it could help them.

That is just going to be way more effective than putting up some ads on Instagram.

I guess what I was trying to say is that if faced with something in checklist format, you tend to do the easiest things first, instead of the scary ones with the most impact.

[a13n]

I don't think it's really a US thing. I think it really depends on who your target customer is and how they're likely to feel about a cold phone call.

Also cold outreach doesn't have to be over the phone. Email, Twitter, FB Messenger, LinkedIn mail, etc. could work better.

[jermaustin1]

I don't think "customer" in the list for cold calling was consumers. It was probably businesses which are a lot more receptive to cold calls/emails.

[secfirstmd]

Agree, its not common in UK/Ireland so if someone does it, I reckon 90% of people just polietly try to hangup quickly

[GordonS]

And the remaining 10% will give a tirade of verbal abuse before hanging up - cold calling in the UK is not welcome.

[user5994461]

cold calling is not welcome anywhere.