[bad_hairpiece]

If this segmentation continues, it'll be interesting to see how streaming devices adapt. Requiring a separate app for each content provider is a pain and makes browsing for content much less pleasant, especially when interfaces differ amongst apps.

I think it'd be ideal to have a single app to access content. Users would purchase their desired networks from within this app and would have a unified viewing experience.

[snaoe89rrht]

This exists. On the Apple TV it's called the "TV" app. I'm sure other devices have something similar. On my Apple TV I see all the shows and movies I'm watching on HBO Now, Showtime, iTunes, and most other services in one spot. Netflix is the only holdout I've run into, and it pisses me off, but that's their prerogative I guess.