[nibstwo]

I had a startup that made software for meat processing companies. It is pretty horrifying being in meat plants but most people are not yet at the point where they can accept not eating it. In my experience I feel better eating occasional offal and grass-fed meat than I do regularly eating meat of any other variety or eliminating it entirely. It is one thing to claim moral high ground and simply avoid eating meat, and we can absolutely do away with it on a taste basis based on what is coming out of vegan restaurants these days, but the cultural shift will take a long time and "good enough" is clearly a higher bar than tofu. I suspect it is somewhat like electric cars. A more political issue than we like to admit and something where assuming the products were comparable in price/taste/texture/experience people might opt for the socially concious choice, that threshold simple isn't there for the majority of people yet. A worthy pursuit but one that is not necessarily limited to startups. Big Food and one off restaurants are pursuing these ideas more fundamentally than anyone else is right now and I suspect that they will be the eventual winners of the race to good enough. The meat industry is fundamentally antiquated the way it is setup now and will simply shrink down to as demand wanes, or more likely just switch to exporting.