[bencoder]

The problem with the cable bundles is they bundled maybe one thing/channel you want with a bunch of crap you don't to bulk it out and make it seem worth it. Honestly I'm happy to pay for the different 'bundles' like Netflix, prime and hbo (and Disney if I had kids). But I want it under one service, with the ability to pay a one-off fee to watch something I'm not subscribed to. At the moment the fragmentation is crazy, and Netflix wins so if it's not there I'll rarely go looking on Amazon to see if they have it, even though I pay for that service. I really think there is a good opportunity for someone to unify these services, but it probably has to come from inside the industry. Hopefully in a few years when they realise that less friction will win in the long run

[votepaunchy]

This aggregation of services is what Apple is doing with their TV app. And with iOS 11 the major providers will be in on SSO.