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by jdietrich
3237 days ago
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Operate from a position of excruciating reasonableness. Put a firewall between your beliefs and your words. Approach sensitive topics delicately and obliquely. Acknowledge both "sides" of the debate in a patient and compassionate manner, whilst also signalling that you clearly recognise the edges of the Overton window. Never argue for any particular position; present a series of facts and ideas, then allow your audience to come to their own conclusion. Nobody likes being told what to think, but most people take great satisfaction in joining up the dots for themselves. Some people might still call you a Nazi, but your obvious reasonableness will be a near-infallible shield; they'll look silly and you'll look dignified. Study marketing. Major corporations have invested billions in developing powerful persuasion methods, so loot their arsenal. You can sell a political position in exactly the same way as a can of fizzy drink, with immeasurably greater success than someone using the traditional techniques of political rhetoric. |
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This is probably somewhere where the left could take lessons from rationalist YouTube. Many of the arguments are presented in this way, always taking pains to express their logical credentials and remaining reasonable. Of course the evidence is heavily selected, but that is not mentioned. Then, when 'progressives' shout at them, it is progressives who seem shrill and absurd.