Rollers for moving heavy items, pulleys for ...er ... moving heavy items; or are they not classed as wheels? Wheels are good for farming too, laying furrows, say. And making clay pots. And grinding corn. And crushing fruit.
Ah, this might turn in to a "What has the wheel ever done for us" sketch after the style of Monty Python.
I suppose it hinges on what is the simplest and most useful thing a wheel could be used for in a primitive society? Building a wheel with an axle and framework is not a trivial undertaking, and someone would need an immediate use for it to justify the effort.
(Try making a decent sized wheel out of a plank - it'll shatter along the grain. Getting a snug 90 degree hole for the axle isn't trivial, either, and without that the wheel will wobble so badly it'll be largely useless.)
Ah, this might turn in to a "What has the wheel ever done for us" sketch after the style of Monty Python.