[examancer]

Dr. Lisa Zu, CEO of AMD, is the real "man" behind the Zen microarchitecture. Not only is she an engineer who was deeply involved with the product, she lead the company through a tremendous turn-around that made Zen possible and put into place all the platform and support pieces the resulting Ryzen/Epyc products would need.

I find it interesting that when Apple brought out the iPad neither Keller nor Ive got credit, Steve Jobs did. I don't even know the project leads or primary engineers behind Windows 95, Bill Gates got most of the credit. Couldn't name for you the other geniuses behind SpaceX or Tesla, I just hear about Elon Musk. Does the dark lord get credit for Oracle's awful products? No, Larry Ellison is the name we hear. Good or bad, the CEO usually gets the credit... except in this case.

I wonder if it has something to do with Dr. Zu being a woman.

That said, obviously Jim Keller is a skilled chip designer. It would be nice to see more of the supporting cast and geniuses behind innovations get some spotlight instead of all credit flowing to the top (unless maybe it's a woman).

[edenblitz]

There were articles a while back mentioning AMD's success with Jim Keller in the past and hopes that his return would bring that kind of success again: https://www.computing.co.uk/ctg/news/2344223/amd-to-design-n...

I think assuming that the reason he's getting credit is specifically to slight a woman being CEO is baseless.

[KSS42]

I completely agree, she deserves more credit.

BTW, I have always seen her name written as Lisa Su. Why do you write Zu?