[deco]

I've always wondered why they never built features to allow fans to pay artists directly on the platform.

It seems like it could have been viable, even if they had to implement a manual review / whitelisting process to make sure an artist has appropriate rights to sell a song while preventing people from selling bootlegs and unlicensed DJ mixes. Even taking a 10-15% cut, compared to Apple's 30%, would probably have generated significant revenue. The 'Buy' buttons on songs and playlists that can be linked to any URL have been a part of the product for as long as I can remember, and for the majority of artists those buttons have been the only way to earn money from being on SoundCloud (aside from less directly related things like parlaying SoundCloud popularity into touring revenue). Instead of SoundCloud collecting payments when this button is clicked by a user, they've instead sent all of this traffic off to iTunes, Bandcamp, and any number of other retail and streaming outlets artists choose to link to.

Quick ways to spend money on SoundCloud with a saved payment method could've opened up all kinds of other businesses for SC to tap into such as ticket sales, merch, etc.

I'm not a huge fan of speculating on what could of been with companies, especially when they're in trying times like SC is now, but I can't help but wonder how the last few years could've played out differently if SC had stayed focused on an artist + fan platform instead of moving into more traditional major label catalog streaming.