[richardknop]

But they would not make any money via ads from me anyways. I never click ads unless I do it accidentally by mis-clicking. So even with disabled adblocker I'd just lower their CPC (cost per click). So it costs them nothing to let me read their website with adblocker and there a tiny possible upside from me referring more traffic to them.

Either way I assume people like me are a fast growing part of millennial population so their business model based on ads is doomed to fail anyways.

[manigandham]

Ads are far more influential than you think, clicking on them is not the only they care about nor the only way they are paid.

Also the ad business is not going anywhere, the tech will evolve and you'll start seeing more native advertising and sponsored content.

[CryptoFascist]

Click throughs aren't necessary for advertising to work. A lot of it is to prime your subconscious, or strengthen associations. This is why Coca Cola doesn't care if you click through. Same with car companies. When most Americans think of soda, they think of coke. If you prime their subconscious to associate soda positively with thirst, and soda is similarly associated with Coke, you've got them.

[mod]

> But they would not make any money via ads from me anyways.

Then perhaps you are not their target audience, and they won't miss you.

[ingenuous2]

Some sites still monetize (minimally / part of the time) with impression based schemes.