[zitterbewegung]

Why are people treating engagement as a new thing?

AdTech companies use the same strategies that newspapers used to use. Yellow journalism has become fake news. Tabloids are now blogs fueled by rumor mills. Newspapers trying to promote celebrities are the same as having a twitter / snapchat / instagram account.

A rose by any other name is still a rose.

[cirgue]

This rose has a much tighter action-reward loop, both for consumers and producers. Yellow journalism, tabloids, etc were taking advantage of the same human tendencies, but the speed and volume of the message is orders of magnitude greater than in the past.