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by ehxcaet 3238 days ago
I think Snap is pretty dead. Between Instagram and Facebook stories, I just don't see the appeal of Snapchat. Most of the time, if I want to send stupid shit to my friends, I do it in Messenger because we can laugh about it later, too.
2 comments

Not the target demographic, 21 and I don't think there's a single person I know who doesn't use Snapchat while Facebook stories is literally always empty. I'd say Instagram stories is the real competitor. Even then, when I meet someone Snapchat is usually the first thing that gets exchanged.
How can a company hope to grow if its narrative is "made specifically to appeal to Americans who were born after 1995"? The next wave of American kids will have something else they arbitrarily like better because it was "their thing". This has happened so many times it's not even worth debating. At the same time, Snap is totally irrelevant in places like Asia, where the big numbers for growth are.
I still find that at least a quarter of the stories my friends post on Instagram are just their Snapchat usernames
Clearly people do use snapchap, so either you're right and they have hundreds of millions of insane people, or you're just clearly not the target demographic.
I'm not saying there aren't users. I'm saying that it's getting absolutely mauled by its competition. Obviously it's hyperbole to say it's dead, but it's definitely dying unless it can do something drastic. It's got no redeeming features that would make me want to use it over Messenger, Messenger/Facebook Stories, or Instagram Stories. I used Snapchat myself up until its competitors were released - so did many of my friends.
My point is it appears to be mauled from your perspective, but you’re clearly not the target user. If you were, people wouldbe jumping off of there as quickly as you did, but that’s clearly not the case.

It’s more likely you’re missing something and they do have a user demographic that is strongly entrenched. Of the users they do have they have strong user activity.

Take my 11 year old sister. She primarily uses snapchat and I can’t see her ever switching. She definitely doesn’t shop around these apps based off of some pro/con table of features.