[soared]

Big FYI for all you devs - this is how content marketing is done correctly. This page is quality content (similar strategies provide useful tools) that is tangentially related to a companies product/service. BUT there is no call to action, no pitch, and no mention of the actual company being a company - it comes off as a publisher.

The benefits to this are: links for SEO, links/blogs/news articles about it, discussion around the topic, and some percent of users who are interested in the subject will poke around the site for more info... and they'll find out this company will store and move your belongings for you.

The best example I can think of is (was) crew.co

https://crew.co/blog/how-side-projects-saved-our-startup/